Sökning: "Anna Ibegbulem"

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  1. 1. Managing Customer Loyalty in the Digital Era of the Banking Industry

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Anna Ibegbulem; Gabriella Andersson; [2017]
    Nyckelord :Banking; Customer Loyalty; Customer Satisfaction; Trust; Image and Customer Experience;

    Sammanfattning : The Swedish banking industry is in the midst of digital disruption and face new EU directives, which may alter the financial market. It is believed that FinTech companies will play a significant role in shaping the future financial landscape and challenge traditional banking. LÄS MER