Sökning: "Anna Jepson"

Hittade 2 uppsatser innehållade orden Anna Jepson.

1. 1. Freemium for large enterprises : – a case study at Swedish software development company Teleopti about development and application of the freemium business model on the market for large enterprises

   Master-uppsats, KTH/Maskinkonstruktion (Inst.)

   Författare :Anna Jepson; Elin Lundin; [2009]
   Nyckelord :;

   Sammanfattning : Many software development companies targeting consumers or small and medium enterprises apply the freemium business model: giving a basic product away for free while charging a premium for an enhanced version of the product or for advanced features. Companies offering more complex and expensive products to large enterprises have not yet adopted the freemium business model to any great extent. LÄS MER

3. 2. Singel eller Tillsammans?: En kvantitativ studie om effekterna av att göra reklam för flera produkter inom en produktkategori tillsammans

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Anna Jepson; Sofia Lindskog; [2006]
   Nyckelord :Category Advertising; Joint advertising; Brand alliances; Category Management;

   Sammanfattning : This paper quantitatively examines the effects of marketing brands within the same product category and the same brand portfolio jointly. We have chosen to call this type of marketing category advertising. LÄS MER