Sökning: "Antonio Eriksson"

Hittade 1 uppsats innehållade orden Antonio Eriksson.

1. 1. How Does Intrinsic Motivation Moderate The Effect of honThe Sustained Use of Wearable Fitness Technology? : A Quantitative Study

   Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Rasmus Eriksson; Jonas Kose; Antonio Tacke; [2017]
   Nyckelord :​Influencer marketing; social media marketing; WOM; communication; SMI;

   Sammanfattning : Background: ​The use of influencers in social media has become a popular strategy in online marketing. The theoretical field is originally derived from communication and word-of-mouth where certain individuals possess the ability to influence others. LÄS MER