Sökning: "Ashwathi Pillai"

Hittade 1 uppsats innehållade orden Ashwathi Pillai.

  1. 1. Judging Books by Their Cover: A quantitative study on how media consumption influences purchase decision for culturally acclaimed books

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Casiana Oancea; Ashwathi Pillai; [2023]
    Nyckelord :Customer behaviour; Purchase intention; Media consumption; Book purchase intention;

    Sammanfattning : This thesis investigates book readers and factors that affect their purchase intention towards physical books with different attributes. Books have a vast variety which makes them attractive to a lot of different personalities. LÄS MER