Sökning: "Casiana Oancea"
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1. Judging Books by Their Cover: A quantitative study on how media consumption influences purchase decision for culturally acclaimed books
C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : This thesis investigates book readers and factors that affect their purchase intention towards physical books with different attributes. Books have a vast variety which makes them attractive to a lot of different personalities. LÄS MER
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