Sökning: "Athulya Purushothaman"

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  1. 1. "The Limits of Nudging": A Case Study on Nudge-based Interventions in E-commerce Sustainability

    Master-uppsats, Lunds universitet/Internationella miljöinstitutet

    Författare :Athulya Purushothaman; [2023]
    Nyckelord :Pro-Environmental Behavior; Nudge; E-Commerce; Digitization; Digital Nudges; Consumer Behavior; Digital Marketing; Earth and Environmental Sciences;

    Sammanfattning : Modern consumerism and overconsumption in e-commerce have profound ecological ramifications, necessitating the adoption of pro-environmental behavior. Imagine a world where sustainable choices are seamlessly integrated into our online shopping experience. LÄS MER