Sökning: "Barbara Hruzova"

Hittade 2 uppsatser innehållade orden Barbara Hruzova.

  1. 1. Marketing Strategies during financial crisis

    Magister-uppsats, Sektionen för ekonomi och teknik (SET)

    Författare :Barbara Hruzova; [2009]
    Nyckelord :Marketing; financial crisis;

    Sammanfattning : The current financial crisis has spread around the world and no business sector has stayed untouched. While companies in some sectors have been forced to close down or lay off employees, companies in the food retail sector mainly have to adapt to their customers´ preferences, which according to Ang, Leong & Kotler (2000) change in times of financial crisis. LÄS MER

  3. 2. Changes in the coffee culture - opportunities for multinationals coffee shops?

    Kandidat-uppsats, Sektionen för ekonomi och teknik (SET)

    Författare :Emma Almqvist; Barbara Hruzova; Kajsa Olsson; [2007]
    Nyckelord :coffee; culture;

    Sammanfattning : The Swedish coffee culture is changing and bringing new business opportunities for multinational coffee shops. Our purpose with this dissertation was to describe the Swedish coffee culture and its changes. LÄS MER