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1. Playing to Win: How Gamification Can Boost Customer Engagement and Turn Non-Fans into Brand Advocates
Master-uppsats, Stockholms universitet/MarknadsföringSammanfattning : In today’s progressive technology development, it is imperative to engage the customer and transform them to become brand advocates. Firms need to ensure their brand’s longevity in this competitive market, at times putting noncustomers in hindsight. LÄS MER
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