Sökning: "Online Brand Advocacy"

Hittade 5 uppsatser innehållade orden Online Brand Advocacy.

1. 1. Playing to Win: How Gamification Can Boost Customer Engagement and Turn Non-Fans into Brand Advocates

   Master-uppsats, Stockholms universitet/Marknadsföring

   Författare :Basak Öztürk; Rulan Hersono; [2023]
   Nyckelord :Customer Engagement; Gamification; Metaverse; Noncustomers; Online Brand Advocacy; Quasi-experiment;

   Sammanfattning : In today’s progressive technology development, it is imperative to engage the customer and transform them to become brand advocates. Firms need to ensure their brand’s longevity in this competitive market, at times putting noncustomers in hindsight. LÄS MER

3. 2. Strong Employer Brands and Employee Advocacy in Social Media : exploring the Employee Perspective

   Magister-uppsats, Högskolan Kristianstad/Fakulteten för ekonomi

   Författare :Erika Stenman; [2019]
   Nyckelord :Brand Citizenship Behaviour; Employee Advocacy; Employee Recommenders; Employer Branding; Online Employee Endorsement; Social Media; Personal Brand;

   Sammanfattning : Employer Branding activities in the competitive labour market are becoming increasingly interactive rather than being a top-down exercise. Limited resources together with new technology is playing a role in this development. Little, but some research exists on Employee Advocacy or the voluntary promotion and defence of a brand by its employees. LÄS MER

4. 3. Sustainable Business Practices and Social Media: When Sustainable Social Media Campaigns Change Corporate Business Practice

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Sebastian Jonsson; Sofia Persson; [2016-09-22]
   Nyckelord :social media; sustainable business practice; brand identity; brand reputation; point for corporate change;

   Sammanfattning : Social media has provided a new marketing environment by turning the power of communication from corporations towards stakeholders and has made information more accessible and easier to spread than before. This is utilized by NGOs where they increasingly use social media in order to force corporations into sustainable business practices. LÄS MER

5. 4. SOCIAL CURRENCY - Consumer Response to Friendly Fire

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Malin Evrenos; Ylva Lundberg; [2014]
   Nyckelord :Social Currency; Advertising; Facebook; Brand Advocacy; Consumer Response;

   Sammanfattning : Social Currency has in this thesis, as in marketing practice, been defined as a marketing communication strategy in which a company accepts brand advocacy in social media as payment for their offering, contingent on the consumer meeting the requirements set by the company on the minimum size of the consumer's network. The exchange that is implied by the trade term social currency, theoretically falls under the definition of what is advertising and can be broken down to a barter exchange of a good of tangible value for brand advocacy in a well-connected consumer's network, where the consumer is paying for a good using online friendship - or more specifically online reach - as 'currency'. LÄS MER

7. 5. Does Wrapp help companies create brandadvocates?

   Master-uppsats, KTH/Industriell marknadsföring

   Författare :LIVA LAGER; CHARLOTTE EKENGER; [2012]
   Nyckelord :Brand advocates; brand ambassador; brand champions; friend-2-friend marketing; mobile; Brand advocates; brand ambassador; brand champions; friend-2-friend marketing; mobile;

   Sammanfattning : Internet med dess sociala nätverk som blivit till mediekanaler har kommit att förändra vårt beteende när det gäller hur vi kommunicerar och vad vi kommunicerar. Det senaste skiftet representeras av förskjutningen från datorn till mobilen dit alltmer aktivitet flyttas. LÄS MER