Sökning: "Mantas Liekis"

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  1. 1. Exploring AI Adoption in Entrepreneurial Content Marketing Strategies of European Companies

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Johan Valeur; Mantas Liekis; [2023]
    Nyckelord :Entrepreneurial marketing; Artificial intelligence; Marketing; Technology adoption; Machine learning; Customer journey; AI tools.; Business and Economics;

    Sammanfattning : Artificial intelligence has recently gained enormous attention due to its potential to revolutionize many industries. One of these areas of interest where AI may have the potential to have a significant impact is content marketing. LÄS MER