Sökning: "Bayesian hierarchical modelling"

Visar resultat 6 - 6 av 6 uppsatser innehållade orden Bayesian hierarchical modelling.

1. 6. Marketing Mix Modelling: A comparative study of statistical models

   Master-uppsats, Linköpings universitet/Institutionen för datavetenskap

   Författare :Richard Wigren; Filip Cornell; [2019]
   Nyckelord :Marketing mix modelling; Media mix modelling; Model evaluation; Time series regression; XGBoost; Bayesian structural time series; Bayesian hierarchical models;

   Sammanfattning : Deciding the optimal media advertisement spending is a complex issue that many companies today are facing. With the rise of new ways to market products, the choices can appear infinite. One methodical way to do this is to use Marketing Mix Modelling (MMM), in which statistical modelling is used to attribute sales to media spendings. LÄS MER