Sökning: "Shuqiao Yang"

Hittade 1 uppsats innehållade orden Shuqiao Yang.

  1. 1. The exploration about the textual internet meme: a case study of KFC Crazy Thursday textual meme marketing activity in mainland China

    Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Shuqiao Yang; [2023]
    Nyckelord :meme marketing; internet memes; customer engagement; social media marketing; brand communication; Social Sciences;

    Sammanfattning : In the digital era, the way people communicate has been greatly changed by information and communication technologies, such as social media. Internet memes spread virally among the public through social media platforms and utilized by contemporary people to communicate in the virtual world. LÄS MER