Sökning: "Benjamin Debeuf"

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  1. 1. E-commerce websites and online customer reviews in France: analysis of current strategies and suggestions for improvement

    Master-uppsats, Företagsekonomiska institutionen

    Författare :Benjamin Debeuf; Yuan Cao; [2012]
    Nyckelord :E-commerce websites; customer review system; E-Word of Mouth; User Generated content; online shopping;

    Sammanfattning : E-commerce distribution channel experiences a dramatic development nowadays. France witnessed a rapid growth rate of online sales in recent years and now ranks as the second largest market in Europe in terms of turnover. LÄS MER