Sökning: "Bo Ting Li"
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1. The factors affecting young Chinese people’s fashion choices - The importance of conspicuous consumption
Kandidat-uppsats, Lunds universitet/Ekonomisk-historiska institutionenSammanfattning : The purpose of this paper is to explore the extent to which young Chinese consumers are making conspicuous consumption of fashion products. With China's increasingly rapid economic development, the income and consumption levels of the Chinese middle class are rising. LÄS MER
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