Sökning: "Bo Ting Li"

Hittade 1 uppsats innehållade orden Bo Ting Li.

  1. 1. The factors affecting young Chinese people’s fashion choices - The importance of conspicuous consumption

    Kandidat-uppsats, Lunds universitet/Ekonomisk-historiska institutionen

    Författare :Bo Ting Li; [2023]
    Nyckelord :conspicuous consumption; fashion consumption; young Chinese people; China’s economic growth; Chinese middle class; consumption factors; sustainability; Business and Economics;

    Sammanfattning : The purpose of this paper is to explore the extent to which young Chinese consumers are making conspicuous consumption of fashion products. With China's increasingly rapid economic development, the income and consumption levels of the Chinese middle class are rising. LÄS MER