Sökning: "Bottom of Pyramid"

Visar resultat 36 - 40 av 49 uppsatser innehållade orden Bottom of Pyramid.

  1. 36. Microfinanced Energy Solutions for the Bottom of the Pyramid - the Microenergy Atlas Approach

    Master-uppsats, KTH/Energisystemanalys

    Författare :Ira Yulianti Purnomo; [2013]
    Nyckelord :microfinance; energy; bottom of the pyramid; microenergy atlas;

    Sammanfattning : A large proportion of the world’s population has neither access to any formal financial services nor access to clean energy. This poorest socio-­‐economic group is called the bottom of the pyramid (BoP). LÄS MER

  3. 37. Marketing Mix Strategies towards the Bottom of the Pyramid: a study of the Brazilian market

    Master-uppsats, Företagsekonomiska institutionen

    Författare :Teresa Correia; Patrik Mårdh; [2013]
    Nyckelord :Marketing Mix Strategy; Bottom of the Pyramid BOP ; Brazilian Market; Telecom Industry;

    Sammanfattning : Prahalad has started a debate in the last decade regarding the opportunities of doing business towards the low-income consumers of emerging markets, which he called Bottom of the Pyramid (BOP) markets. The purpose of this study is to investigate how companies adapt their marketing mix strategies in order to target this type of market. LÄS MER

  4. 38. Enabling and using local communication channels in rural India

    Magister-uppsats, Institutionen för marknadsföring (MF)

    Författare :Jonathan Book; Jesper Lindahl; [2013]
    Nyckelord :BOP; rural India; NGO; local entrepreneurs; awareness; four A s; CSR; Godrej Boyce; First Energy Limited; Hindustan Unilever;

    Sammanfattning : The global population can, based on income per capita be divided into three socioeconomic segments of a pyramid where the bottom segment is labeled: base/bottom of the pyramid (BOP). The BOP market has a collective buying power estimated to five trillion dollar per year. LÄS MER

  5. 39. Strategic CSR- A way to create societal value for Social Enterprises

    Magister-uppsats, Malmö högskola/Fakulteten för kultur och samhälle (KS)

    Författare :Omarsha Easy; [2013]
    Nyckelord :Strategic Corporate Social Responsibility;

    Sammanfattning : This is a conceptual paper that study through literature review how strategic CSR could create societal value in social enterprise. The study reviews literature on CSR Pyramid, Triple Bottom and show the intricacy of both models in the development of the concept strategic CSR. LÄS MER

  7. 40. Matching Innovation- Introducing new innovations on the BoP market

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Jesper Johansson; [2012-07-17]
    Nyckelord :Innovation; matching; translation; interessement; co-creation;

    Sammanfattning : In recent years increasing attention has been directed towards the reasonably untapped markets at the Bottom of the Pyramid (BoP). These emerging markets infer great opportunities for business and the lack of technical development intensifies the interest of innovative companies. LÄS MER