Sökning: "Bracketing purchase behaviour"
Hittade 1 uppsats innehållade orden Bracketing purchase behaviour.
1. Pick and click: The use of buy-now-pay-later in the scope of bracketing purchase behaviour
C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : Enabled by technological advancements, e-commerce has taken over the retail space expeditiously the past decade. Without the typical brick-and-mortar store, retail brands face novel shopping behaviours that are tricky to comprehend. LÄS MER
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