Sökning: "Carl Jörnmarker"

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  1. 1. Branding within the alcohol industry : A study on the Swedish & global market

    Kandidat-uppsats, Jönköping University

    Författare :Carl Jörnmarker; Erik Nilsson; [2020]
    Nyckelord :Branding; Strategy; Market; Alcohol; Management;

    Sammanfattning : Background A brand is the image of the company, a brief explanation of the society's view on alcohol being a normalized activity and accepted by society. There are a lot of risks with branding, therefore the importance of strategic branding and brand management is becoming more crucial all the time. LÄS MER