Sökning: "Carl Jörnmarker"
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1. Branding within the alcohol industry : A study on the Swedish & global market
Kandidat-uppsats, Jönköping UniversitySammanfattning : Background A brand is the image of the company, a brief explanation of the society's view on alcohol being a normalized activity and accepted by society. There are a lot of risks with branding, therefore the importance of strategic branding and brand management is becoming more crucial all the time. LÄS MER
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