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Hittade 2 uppsatser som matchar ovanstående sökkriterier.

1. 1. DIRECT-TO-COMSUMER MODEL IN THE AUTOMOTIVE INDUSTRY The impact of transition to a direct-to consumer business model by an incumbent manufacturer on its retailers: a case study of Volvo Cars

   Master-uppsats, Institutionen för tillämpad informationsteknologi

   Författare :Chandraprabha Jha; [2023-02-01]
   Nyckelord :direct-to-consumer; digital transformation; automotive; retailer; retail strategy; automotive retail strategy;

   Sammanfattning : Digitalisation has enabled and shown the opportunity to car manufacturers. They are transforming themselves and a by-product of change is the transformation of their business model. Digital technologies have enabled manufacturers to connect directly with consumers. LÄS MER

3. 2. The Great Disruptive Transformation: The Impact of COVID-19 crisis on Innovative Startups in India

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Chandraprabha Jha; [2020-10-21]
   Nyckelord :;

   Sammanfattning : Startups are one of the main agents of creative destruction especially in times of crisis, because of their favourable characteristics such as size, exibility and lack of bureaucracy. This study aimed to investigate how hi-tech innovative startups in India are responding to the COVID-19 crisis and how the crisis stimulates creative destruction. LÄS MER