Sökning: "Charlotta Babington Thorszelius"

Hittade 2 uppsatser innehållade orden Charlotta Babington Thorszelius.

1. 1. Strategisk kommunikation inom franchising, en fallstudie av Gallerix

   Magister-uppsats, Medier och kommunikation

   Författare :Charlotta Babington Thorszelius; [2008]
   Nyckelord :Understanding; relationship; brand; franchising; communication; information;

   Sammanfattning : Abstract Title: Strategic Communication within franchising, a case study of Gallerix Number of pages: 60 (65 with enclosures) Author: Charlotta Babington Thorszelius Course: Media and Communication D Period: Spring 2008 University: Division of Media and Communication, Department of Information Science, Uppsala University, Sweden Purpose/Aim: To find out, by doing a case study, how communication between the two parties in a franchising relationship works, and how communication can strengthen the concept and brand. By analysing the communication, identify strengths and weaknesses and make suggestions for improvement. LÄS MER

3. 2. ”Den dolda kraften” : En studie om internkommunikation, kultur och internt varumärkesbyggande vid Företaget X

   Kandidat-uppsats, Medier och kommunikation

   Författare :Charlotta Babington Thorszelius; [2008]
   Nyckelord :internal communication; culture; internal branding; ambassadors; communication flow; sensemaking in organizations;

   Sammanfattning : Abstract Title: Företag X” the hidden power” a study of internal communication, culture and internal branding. Företaget X has in real life a different name. LÄS MER