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1. Consumer Behavior and Marketing Strategies in the Duty Free Market. : An Explorative Study on Offer, Customer Service and Atmosphere.
Master-uppsats, Företagsekonomiska institutionenSammanfattning : This explorative study strives to investigate the marketing strategies companies apply in the Duty-Free market and whether consumers perceive them accordingly. The theoretical concepts used for this research were: marketing strategies in the Duty Free market and consumer behavior to allow a comparative approach. LÄS MER
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