Sökning: "Serena Rossi"

Hittade 1 uppsats innehållade orden Serena Rossi.

  1. 1. Consumer Behavior and Marketing Strategies in the Duty Free Market. : An Explorative Study on Offer, Customer Service and Atmosphere.

    Master-uppsats, Företagsekonomiska institutionen

    Författare :Cristina Tasca; Serena Rossi; [2012]
    Nyckelord :Duty Free; strategy; customers’ behavior; atmosphere; offer; customer service;

    Sammanfattning : This explorative study strives to  investigate the marketing strategies companies apply in the Duty-Free market and whether consumers perceive them accordingly. The theoretical concepts used for this research were: marketing strategies in the Duty Free market and consumer behavior to allow a comparative approach. LÄS MER