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  1. 1. The Social TV Viewer

    Kandidat-uppsats, KTH/Skolan för datavetenskap och kommunikation (CSC)

    Författare :DON MICHAEL GRABEN; [2013]
    Nyckelord :;

    Sammanfattning : This thesis is a qualitative study conducted for Ericsson ConsumerLab which explores the phenomenon of Social TV consumption from the perspective of its adopters. Through a series of in-depth interviews it explores the phenomenon, investigating both how and why TV consumers are using social media to talk about TV content while watching it. LÄS MER