Sökning: "David Farmakidis"

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  1. 1. Study the social context initiating brand activism and explore the significant components of effective brand activism as well as its pitfalls.

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Quang Nguyen; David Farmakidis; [2021]
    Nyckelord :Brand Activism; political activism; cause-related marketing; woke-washing; Business and Economics;

    Sammanfattning : Brands are entering a time where brand activism and political activism in which they state their beliefs affect consumer purchasing decisions instead of having, as opposed to traditional brand product marketing. Brands are more pressured to take a stand on any social issue and voice they’re donating to matter. LÄS MER