Sökning: "David Högqvist"

Hittade 2 uppsatser innehållade orden David Högqvist.

1. 1. Sensory Marketing - Does music influence customers? : Effects of music on customer behaviour, emotions and perceived atmosphere towards a specific product category

   Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Joakim Hedström; David Högqvist; Christian Piri; [2015]
   Nyckelord :Sensory marketing; service environment; business development; customer behaviour;

   Sammanfattning : Title: Sensory Marketing - Does music influence customers? Effects of music on customer behaviour, emotion and perceived atmosphere towards a specific product category Background A new area of research within the field of marketing have grown since the 2010’s. This type of marketing is called Sensory Marketing and it can be used to trigger subconscious emotions within consumers by using the human senses: sight, hearing, smell, feeling and taste. LÄS MER

3. 2. Just In Time : Effektivisering av materialflöden med hjälp av principer från Inventory Management och Production Management

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Författare :Christian Piri; David Högqvist; [2014]
   Nyckelord :JIT; Just In Time; Inventory Management; Production Management; Materialflöden; Lagerhålllning;

   Sammanfattning : Abstract Management is a field that started getting attention in the beginning of the 20 th century by Frederick Taylor. His publication is called the Principles of Scientific Management and is based on the principles of using scientific methods to find the best way of conducting each operation within a production facility. LÄS MER