Sökning: "Ebba Österlund"

Hittade 2 uppsatser innehållade orden Ebba Österlund.

1. 1. Reducing Waste, Building Brand: A Quantitative Study of the Impact of Second-Hand Clothing on Brand Attitude in Online Retail

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Ebba Österlund; Sofia Lindborg; [2023]
   Nyckelord :Sustainable consumption; Second-hand clothing; Signaling theory; Brand attitude; Online retail stores;

   Sammanfattning : Consumers' growing awareness of the environmental impact of their consumption behaviors has resulted in an increased demand for sustainable and eco-friendly brands. Swedish online retailers have responded by offering second-hand clothing on their websites. LÄS MER

3. 2. Beyond the Choice - A quantitative study on the ultimate impact of default delivery options on customer choice satisfaction

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Ebba Österlund; Sara Hedman; [2021]
   Nyckelord :Consumer behavior; Last-mile delivery; Nudging; Default option; Choice satisfaction;

   Sammanfattning : The dramatic rise of e-commerce has put pressure on online retailers to reduce the CO2 emissions of their increasing last-mile deliveries. One strategy retailers might apply in this context is the use of green defaults to push the customer's choice of delivery mode in a more sustainable direction. LÄS MER