Sökning: "Effectuation"

Visar resultat 31 - 35 av 77 uppsatser innehållade ordet Effectuation.

  1. 31. Effectuation in decision-making to respond to market uncertainty in high technology industries

    Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Ingrid Nataly Quiroga Fernandez; Tadayuki Hohyama; Loi Tran; [2017]
    Nyckelord :Effectuation; Causation; Experimentation-driven approach; Market uncertainty; High technology industries;

    Sammanfattning : Uncertainty is inherent in the process of entrepreneurial activities and has caused a high failure rate of startups. In fact, 46% of new ventures run out of business within 4 years of operation, according to Statistic Brain Research Institute. LÄS MER

  3. 32. Marketing and Effectuation: A Study of Marketing Practices Among Swedish Microbreweries

    Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Sahil Aery; Johanna And; [2017]
    Nyckelord :Effectuation; causation; marketing; SMEs; microbreweries; entrepreneurs;

    Sammanfattning : The present study aims to analyse the marketing strategies of Swedish microbreweries and relate them to the entrepreneurial principles of effectuation and causation. The authors investigated eight microbreweries in Mälardalsregionen of Sweden, conducting interviews with members of the founding team or the management team at the microbreweries. LÄS MER

  4. 33. Celebpreneurship : The Evolvement of Entrepreneurship through Celebrification

    Magister-uppsats, Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Författare :Burak Celebi; Markus Schumacher; Matthias Hunz; [2016]
    Nyckelord :Celebpreneurship Celebrity Entrepreneurship Celebrification Effectuation Causation Online Networks Capitals Bloggers Case Study Observational Research;

    Sammanfattning : This study investigates and aims to capture a new phenomenon: “celebpreneurship”, a new form of entrepreneurship emerged through the celebrification process. Where ordinary individuals transform into celebrities, and become entrepreneurial when they reach certain amount of “well-knowness”, in order to monetize their activities. LÄS MER

  5. 34. Diamonds are made under pressure : Unravelling the phenomenon of transnational entrepreneurs with a refugee background through the lens of effectuation

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Rebecca Immonen; Sara Kok; [2016]
    Nyckelord :Transnational Entrepreneurship; International Business; Refugees; Entrepreneurial process; Effectuation;

    Sammanfattning : Sweden is today faced with one of the most extensive refugee waves in the history of the nation. The refugees’ attain valuable competences which are not being exploited, and alienation is becoming a serious societal problem. Researchers have stressed the importance of entrepreneurship and its positive effects on national socio-economic growth. LÄS MER

  7. 35. Opportunity evaluation in a research based spin-off : Causation and Effectuation perspectives on entrepreneurial logic

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Christian Eriksson; Lubov Novozhilova; [2016]
    Nyckelord :entrepreneurial logic; entrepreneurial opportunity; opportunity evaluation; causation; effectuation; RBSO;

    Sammanfattning : This study explores the entrepreneurial logic applied in the opportunity evaluation phase in a research-based startup company (RBSO) faced with multiple business opportunities recognized by external actors. Entrepreneurial logic, measured through the enactment of entrepreneurial behavior, is investigated from the theoretical perspectives of causation and effectuation. LÄS MER