Sökning: "Elena Degtyareva"
Hittade 1 uppsats innehållade orden Elena Degtyareva.
1. "A content recipe for the gourmand": digital content marketing success preconditions in the food industry and their contribution to brand performance
D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : Digital content marketing (DCM) as a marketing instrument is steadily developing and clearly on the rise. Nowadays, food producers are ready to allocate higher budgets and exploit different DCM techniques to reach their marketing goals. LÄS MER
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