Sökning: "Elena Degtyareva"

Hittade 1 uppsats innehållade orden Elena Degtyareva.

  1. 1. "A content recipe for the gourmand": digital content marketing success preconditions in the food industry and their contribution to brand performance

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Jonathan Enochsson; Elena Degtyareva; [2014]
    Nyckelord :digital content marketing; primary and secondary success factors; primary factors sub-variables; content attitude; brand attitude;

    Sammanfattning : Digital content marketing (DCM) as a marketing instrument is steadily developing and clearly on the rise. Nowadays, food producers are ready to allocate higher budgets and exploit different DCM techniques to reach their marketing goals. LÄS MER