Sökning: "Evangelina Stolt"

Hittade 1 uppsats innehållade orden Evangelina Stolt.

1. 1. Purchase Probability Prediction : Predicting likelihood of a new customer returning for a second purchase using machine learning methods

   Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Institutionen för matematik och matematisk statistik

   Författare :Olivia Alstermark; Evangelina Stolt; [2021]
   Nyckelord :Purchase Probability Prediction; Machine Learning Models; Well-Calibrated Probabilities; Imbalanced Data; Data Protection;

   Sammanfattning : When a company evaluates a customer for being a potential prospect, one of the key questions to answer is whether the customer will generate profit in the long run. A possible step to answer this question is to predict the likelihood of the customer returning to the company again after the initial purchase. LÄS MER