Sökning: "Evelina Ödman"

Hittade 1 uppsats innehållade orden Evelina Ödman.

  1. 1. Känner du dig manipulerad?

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Emma Sahlin; Evelina Ödman; Kim Nyman; [2023]
    Nyckelord :dark pattern etik social reflexivitet användargränssnitt användare; Business and Economics;

    Sammanfattning : The purpose of this essay is to examine how users experience ‘dark pattern marketing’ from an ethical standpoint, and if it makes a difference if the users are aware of the phenomenon. ‘Dark pattern marketing’ is - in short terms - a marketing approach that applies a user interface that has been carefully crafted to trick and manipulate users into doing things they did not intend to do, or discouraging behavior that's bad for the company. LÄS MER