Sökning: "Extraversion and Conscientiousness on Online Impulsr buying: Moderating role of hedonic motivation"

Hittade 1 uppsats innehållade orden Extraversion and Conscientiousness on Online Impulsr buying: Moderating role of hedonic motivation.

  1. 1. Effects of Personality traits (Neuroticism, Agreeableness, Extraversion, Conscientiousness) on online impulse buying : Moderating role of hedonic motivation

    Magister-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Författare :Habib Ur Rehman; Kazi Iftakher Manjur; [2018]
    Nyckelord :Neuroticism; Agreeableness; Extraversion and Conscientiousness on Online Impulsr buying: Moderating role of hedonic motivation;

    Sammanfattning : Effects of neuroticism, agreeableness, extraversion, conscientiousness in online are affecting consumer impulse buying behavior are important to explore because it directly impacts the consumers individually. The objective of this study is to find out the role of demographics and personality traits of a consumer in shaping their online impulse buying behavior. LÄS MER