Sökning: "Fabien Bourrat"

Hittade 1 uppsats innehållade orden Fabien Bourrat.

  1. 1. Luxury brands and e-commerce - why do luxury customers buy online?

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Fabien Bourrat; Mai Nilausen; [2012]
    Nyckelord :luxury consumption; e-commerce; purchasing process; motives for purchasing online; motives for purchasing offline;

    Sammanfattning : This thesis investigates the online purchasing behaviour of luxury customers as well as the concerns they may have concerning online shopping. The purpose is to detect what makes luxury customers purchase through an online channel rather than the physical shops. LÄS MER