Sökning: "Felicia Eskils"
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1. Can the choice of CSR activity hide your sins? CSR congruence effects on brand attitude of 'sin' firms.
C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : Corporate social responsibility and its impact on brand attitude have during the past years witnessed extensive research. However, research on CSR and its implications within sin industries has been sparsely conducted. Simultaneously, CSR is becoming a more widely used corporate tool within firms operating in such industries. LÄS MER
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