Sökning: "Felicia Vesterlund"

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  1. 1. "GILLA OM DU KOMMER!" : En studie om eventarrangörers syn på digitala kundrelationer

    Kandidat-uppsats, Umeå universitet/Institutionen för informatik

    Författare :Therese Odelbrink; Tilde Lemnert Persson; Felicia Vesterlund; [2022]
    Nyckelord :;

    Sammanfattning : Many companies have started using social media platforms as a way to market themselves and their business, which is justified considering how the times have changed and the internet has grown more important as a tool for building your brand in the last decade. In this study, we will be examining how event organizing businesses choose to use Instagram as a way of creating engaging customer relationships. LÄS MER