Sökning: "Fredrik Löfvendal"

Hittade 1 uppsats innehållade orden Fredrik Löfvendal.

  1. 1. Increased use of marketing in the audit industry : Effect on independence price and quality

    Magister-uppsats, Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Författare :Emil Hansson; Fredrik Löfvendal; [2016]
    Nyckelord :Audit; Marketing activities; Independence; Price; Quality;

    Sammanfattning : Background: The concept of marketing is quite new to the audit industry, prior to 1978 all marketing of audit services were strictly forbidden. In 2010, the statutory audit was abolished in Sweden forcing auditors to market their services to convince their clients that they still should hire an auditor. LÄS MER