Sökning: "Fredrika Lindmark"

Hittade 1 uppsats innehållade orden Fredrika Lindmark.

  1. 1. Brand Identity Management inom snabbmatsindustrin : En kvalitativ fallstudie på Bastard Burgers

    Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Författare :Fredrika Lindmark; Julia Hedström; [2021]
    Nyckelord :Brand Identity; Internal Branding; Building Brand; Branding; Fast Food Industry; Brand Communication; Brand Identity Management; Organisational Identification; Brand Citizenship Behaviour.;

    Sammanfattning : Companies today are faced with competitive markets where a large number of similar products and services are offered, which leads to companies with strong brands gaining competitive advantage, as brands facilitate consumers rational decision-making. Previous studies explore the importance of a well-established brand and how to build a strong brand identity through brand identity management (BIM). LÄS MER