Sökning: "Fredrika Lindmark"
Hittade 1 uppsats innehållade orden Fredrika Lindmark.
1. Brand Identity Management inom snabbmatsindustrin : En kvalitativ fallstudie på Bastard Burgers
Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälleSammanfattning : Companies today are faced with competitive markets where a large number of similar products and services are offered, which leads to companies with strong brands gaining competitive advantage, as brands facilitate consumers rational decision-making. Previous studies explore the importance of a well-established brand and how to build a strong brand identity through brand identity management (BIM). LÄS MER
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