Sökning: "Gang Wu"

Hittade 1 uppsats innehållade orden Gang Wu.

  1. 1. Brand Management in SMEs - The Case of Hasta AB

    Magister-uppsats, Institutionen för samhällsvetenskap

    Författare :Gang Wu; [2011]
    Nyckelord :brand management; SMEs; brand strategy; branding policy; brand equity;

    Sammanfattning : This thesis explores the issues around the process of brand management in SMEs. Most of conventional principles prescribed in the brand management literature are invalid to be applied to the SMEs’ marketing problems, but there are some relevant researches regarding some proposed branding policies for small businesses. LÄS MER