Sökning: "Gideon Mekonnen Jonathan"
Hittade 1 uppsats innehållade orden Gideon Mekonnen Jonathan.
1. How can loyalty programmes improve brand loyalty?
Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomiSammanfattning : Title: How can loyalty programmes improve brand loyalty? Level: Final assignment for Master Degree in Business Administration Author: Anna Kapetanakis, and Gideon Mekonnen Jonathan Supervisor: Sarah Philipson (Assistant Professor) Date: June, 2015 Aim: To investigate how customers loyalty can be improved through loyalty programmes. Method: Mixed approach, both qualitative and quantitative data, is chosen for this study. LÄS MER
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