Sökning: "Gideon Mekonnen Jonathan"

Hittade 1 uppsats innehållade orden Gideon Mekonnen Jonathan.

  1. 1. How can loyalty programmes improve brand loyalty?

    Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

    Författare :Gideon Mekonnen Jonathan; Anna Kapetanakis; [2015]
    Nyckelord :Brand loyalty; loyalty programmes; customer loyalty; retail industry;

    Sammanfattning : Title: How can loyalty programmes improve brand loyalty? Level: Final assignment for Master Degree in Business Administration Author: Anna Kapetanakis, and Gideon Mekonnen Jonathan Supervisor: Sarah Philipson (Assistant Professor) Date: June, 2015 Aim: To investigate how customers loyalty can be improved through loyalty programmes. Method: Mixed approach, both qualitative and quantitative data, is chosen for this study. LÄS MER