Sökning: "Gustaf Rystadius"
Hittade 2 uppsatser innehållade orden Gustaf Rystadius.
1. The Privacy Club : An exploratory study of the privacy paradox in digital loyalty programs
Master-uppsats, Jönköping University/IHH, FöretagsekonomiSammanfattning : Background: Digital loyalty programs collect extensive personal data, but literature has so far neglected the aspect of privacy concerns within the programs. The privacy paradox denotes the contradictory behavior amongst consumers stating privacy risk beliefs and actual behavior. LÄS MER
2. The dynamic management revolution of Big Data : A case study of Åhlen’s Big Data Analytics operation
Kandidat-uppsats, Jönköping University/Internationella HandelshögskolanSammanfattning : Background: The implementation of Big Data Analytics (BDA) has drastically increased within several sectors such as retailing. Due to its rapidly altering environment, companies have to adapt and modify their business strategies and models accordingly. LÄS MER