Sökning: "Linus Mautner"

Hittade 2 uppsatser innehållade orden Linus Mautner.

1. 1. Transformative Marketing Capabilities - An exploratory study of marketing capabilities in firms transforming markets

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Julia Blomberg; Linus Mautner; [2022]
   Nyckelord :Marketing Capabilities; Market Transformation; Transformative Marketing Capabilities; Disruption;

   Sammanfattning : The increased pace of radical innovations and business renewal as a consequence of elevated market turbulence has spurred the acceleration of market transformations. Increased market dynamics also alter common marketing practices, enlarging the gap between such market complexity and firms' marketing ability to cope with the change. LÄS MER

3. 2. The dynamic management revolution of Big Data : A case study of Åhlen’s Big Data Analytics operation

   Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Gustaf Rystadius; David Monell; Linus Mautner; [2020]
   Nyckelord :Big Data Analytics; Big Data Analytics Capabilities; Ambidexterity; Agility; Big Data;

   Sammanfattning : Background: The implementation of Big Data Analytics (BDA) has drastically increased within several sectors such as retailing. Due to its rapidly altering environment, companies have to adapt and modify their business strategies and models accordingly. LÄS MER