Sökning: "Lilly Johansson"

Hittade 2 uppsatser innehållade orden Lilly Johansson.

  1. 1. The Privacy Club : An exploratory study of the privacy paradox in digital loyalty programs

    Master-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Lilly Johansson; Gustaf Rystadius; [2022]
    Nyckelord :Privacy concerns; Privacy paradox; Personalization; Digital loyalty program; Loyalty program; Privacy calculus; Qualitative inquiry; Cognitive bias; Non-rational behavior;

    Sammanfattning : Background: Digital loyalty programs collect extensive personal data, but literature has so far neglected the aspect of privacy concerns within the programs. The privacy paradox denotes the contradictory behavior amongst consumers stating privacy risk beliefs and actual behavior. LÄS MER

  3. 2. Hälsoresan : Patienter och patientperspektiv på hälsohemmet Föllingegården 1976–1990

    Magister-uppsats, Historiska institutionen

    Författare :Charina Knutson; [2011]
    Nyckelord :Health resorts; patient perspective; alternative medicine; vegetarianism;

    Sammanfattning : In the 1970s and 1980s, Sweden held about 15-20 certified health resorts that wanted to improve peoples’ health with vegetarian food and alternative medicine. This essay aims to explore the popularity of health resorts through a patient’s perspective. LÄS MER