Sökning: "Guy Green"

Hittade 2 uppsatser innehållade orden Guy Green.

1. 1. Good Guy versus Bad Guy: How are Patagonia´s and H&M´s Green(wash)ing Strategies Perceived among Consumers?

   L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Sebastian Köhler; Lum Rexha; Pieter Christiaan Sturm; [2021]
   Nyckelord :Greenwashing; Green brand associations; Green brand image; Brand credibility; Green brand equity; Fashion industry; H M; Patagonia; Business and Economics;

   Sammanfattning : Purpose: The purpose of this paper is to further investigate and understand the influence of greenwashing on green brand associations, green brand image, brand credibility, and finally green brand equity. Therefore, the paper builds up on Akturan’s (2018) findings and partially replicates them by using the two fashion brands H&M and Patagonia. LÄS MER

3. 2. The inclusion of Bio-energy with carbon capture and storage (BECCS) in Integrated Assessment Models: Assessing legitimacy within published climate discourses

   Master-uppsats, Uppsala universitet/Institutionen för geovetenskaper

   Författare :Guy Finkill; [2019]
   Nyckelord :BECCS; Discourse; Governance; IAMs; Legitimacy; Sustainable Development.;

   Sammanfattning : This thesis assesses the discourses identified in the literature that is critical to BECCS and its inclusion in IAMs used in the construction of RCP2.6 through a Foucauldian inspired discourse analysis. LÄS MER