Sökning: "Ingredient Brand"

Visar resultat 16 - 18 av 18 uppsatser innehållade orden Ingredient Brand.

1. 16. Sova med fienden: Ingredient Branding: Ett strategiskt alternativ för EMV och LMV inom dagligvaruhandeln

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Alex Erstfeld; Lisen Jonson; [2006]
   Nyckelord :Ingredient branding; private label; national brand; hedonic; utilitarian;

   Sammanfattning : We have conducted a quantitative study investigating whether an Ingredient Branding collaboration between private label and national brands could be executed with success in the Swedish market. The objective was to measure the consumers’ response to two products from different product categories, representing hedonic and utilitarian products. LÄS MER

3. 17. Ingredient branding : In high involvement and high cost product categories

   Magister-uppsats, Ekonomihögskolan, EHV

   Författare :Stefan Birgersson; David Göransson; Mikael Swärdh; [2006]
   Nyckelord :Ingredient branding; consumer behaviour; involvement; risk perception;

   Sammanfattning : Ingredient branding implies that a company incorporates an additional brand into their product in order to increase consumer awareness. This has been proven to be successful in certain product categories such as computers and food. LÄS MER

4. 18. Ingredient Branding : In high involvement and high cost product categories

   Magister-uppsats, Ekonomihögskolan, EHV

   Författare :Stefan Birgersson; David Göransson; Mikael Swärd; [2006]
   Nyckelord :Ingredient branding; consumer behaviour; involvement; risk perception;

   Sammanfattning : Ingredient branding implies that a company incorporates an additional brand into their product in order to increase consumer awareness. This has been proven to be successful in certain product categories such as computers and food. LÄS MER