Sökning: "Ingredient Brand"

Visar resultat 11 - 15 av 18 uppsatser innehållade orden Ingredient Brand.

1. 11. One Company as Corporate Strategy : A Case Study at Saab AB

   Kandidat-uppsats, Företagsekonomi

   Författare :Jessica Lindeberg; Per Malmlöv; [2011]
   Nyckelord :One Company; Saab AB; Corporate Strategy; Integrated Control; Balanced Control; Parenting Style; Parenting Advantage;

   Sammanfattning : This research project explores the increasingly popular phenomena of companies striving to harmonize and align their business which is called a “One Company”-vision. The project is carried out on behalf of the global IT and management consultancy company, Logica. LÄS MER

3. 12. Guidelines to an ingredient branding strategy for Space Production AB : A study of the key issues and risks involved in the formulation of such a strategy

   Magister-uppsats, KTH/Industriell ekonomi och organisation (Inst.)

   Författare :Waqar Jamal; [2011]
   Nyckelord :Ingredient branding; Space Production AB; Strategy.;

   Sammanfattning : Strategy undeniably plays a vital role in a company’s progress. Ingredient Branding is a relatively new concept which Swedish companies have not incorporated as a formal strategy. Space Production AB is the leading event management company in Sweden which wants to analyze whether this strategy is viable in the current scenario. LÄS MER

4. 13. A Study of Factors Affecting on Men’s Skin Care ProductsPurchasing, Particularly in Karlstad, Sweden

   Magister-uppsats, Fakulteten för ekonomi, kommunikation och IT

   Författare :JIRAPORN SURAKIATPINYO; CHANINTORN MOUNGKHEM; [2010]
   Nyckelord :metrosexual; men’s skin care product; self-esteem; masculinity; men’s beauty;

   Sammanfattning : This study examines in some depth the influences of marketing mix, social factors, emergence of the metrosexual, evolution of femininity and masculinity, self-esteem and customer decision making on the male consumer behavior in purchasing skin care products in Sweden, particular in Karlstad. In do so, the theories of masculinity and femininity, customer behavior theory, customer decision making’s theory, theory of metrosexual and theory of the four Ps in marketing mix strategy are employed as a theoretical framework and also adapted with theory of the self esteem involvement. LÄS MER

5. 14. Organic labelled foodstuff on the Swedish market - KRAV’s work with segmentation, positioning, brand and credibility. : MBA-thesis in marketing

   Magister-uppsats, Institutionen för ekonomi

   Författare :Eva Wiktorin; [2008]
   Nyckelord :KRAV; Swedish organic foodstuff market; segmentation; positioning; brand; credibility; ethics and Social responsibility;

   Sammanfattning : Aim: The aim of this study is to investigate how an organization which is based on ethic and social responsibility works with segmentation, positioning and brand. Do their specific need of credibility have any impact on how they work with segmentation, positioning and brand? How do they work with credibility? KRAV is an ingredient brand based on ethic and social responsibility, they operate in the Swedish organic foodstuff market offering organic standards, certification and inspections according to these standards and a KRAV-label. LÄS MER

7. 15. Fair Trade branding as a purchase criterion

   Magister-uppsats, Internationella Handelshögskolan

   Författare :Therese Filipsson; Rebecca Kviberg; [2007]
   Nyckelord :Industrial purchasing; decision-making; business ethics; Fair Trade; ingredient branding; company image;

   Sammanfattning : Background: In the 1970’s, the first concerns regarding manufacturing pollu-tion headed off in Sweden and an enormous demand was cre-ated. The result came to be an enhanced consumption of ingredi-ent branded products such as KRAV, Bra Miljöval and The Swan to mention a few. LÄS MER