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Visar resultat 1 - 5 av 18 uppsatser som matchar ovanstående sökkriterier.

1. 1. A sustainability-focused innovation management and product development framework - Based on current practices at Mips

   Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

   Författare :Nathapong Khumhongsa; Deva Pérez Orviz; [2023]
   Nyckelord :;

   Sammanfattning : Mips is a growing, ingredient brand that develops security systems for helmets. Their continuous growth has led to the need to define the Innovation Management and Product Development processes. LÄS MER

3. 2. Evaluation of ingredient brands with network effects : Towards an Analytical Framework

   Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

   Författare :DANIEL HALLIN; FILIP MÄLBERG; [2021]
   Nyckelord :Ingredient branding; network effects; market position; market characteristics; de facto standard; dominant design; brand equity; brand awareness; added services; critical mass; Ingrediensvarumärke; nätverkseffekter; marknadsposition; marknadskaraktär; de facto standard; dominerande design; varumärkeskapital; varumärkesmedvetenhet; extra tjänster; kritisk massa;

   Sammanfattning : In recent years, companies have increasingly built their businesses around network effects. Furthermore, ingredient branding has become a frequent occurrence in which companies develop their business model by incorporating their product into other products. LÄS MER

4. 3. Making the invisible visible: a study on ingredient branding in the automotive industry : An experimental study in the automotive industry

   Master-uppsats, Högskolan Kristianstad/Fakulteten för ekonomi

   Författare :Sara Elamir; Davide Licheri; [2020]
   Nyckelord :Co-branding; Ingredient branding; Perceived quality; Brand loyalty; brand image Automotive industry;

   Sammanfattning : In a competitive environment, ensuring to provide high quality can be considered as one of the key objectives of the organizations. For guaranteeing that, the firms should communicate efficiently regarding quality, in order to influence the consumers´ perception towards quality. LÄS MER

5. 4. Efficient Estimation of Decaying Sinusoids with Application in NMR Spectroscopy

   Master-uppsats, Lunds universitet/Matematisk statistik

   Författare :Martin Jälmby; [2018]
   Nyckelord :decaying sinusoids; semi-parametric methods; wideband dictionary; NMR spectroscopy; Mathematics and Statistics;

   Sammanfattning : In this thesis, the Wideband Sparse Exponential Mode Analysis (WSEMA) estimator is introduced. It combines two recently developed techniques, the wideband dictionary and the Sparse Exponential Mode Analysis (SEMA) to make for an efficient estimator. LÄS MER

7. 5. Is the Invisible Really Invisible? : A qualitative study about how consumer’s attitudes are affected by ingredient branding

   Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Jakob Steinstö; [2016]
   Nyckelord :Branding; Ingredient Branding; Attitudes; Consumer Behavior;

   Sammanfattning : Background: Branding in the B2B sector can be conducted in a phenomenon called ingredient branding. Ingredient branding is an alliance between two brands where the ingredient brand is applied on a host brand and works as an ingredient on the product. An ingredient brand works as a guarantor for the host brand. LÄS MER