Sökning: "Jakob Steinstö"

Hittade 2 uppsatser innehållade orden Jakob Steinstö.

  1. 1. Is the Invisible Really Invisible? : A qualitative study about how consumer’s attitudes are affected by ingredient branding

    Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Jakob Steinstö; [2016]
    Nyckelord :Branding; Ingredient Branding; Attitudes; Consumer Behavior;

    Sammanfattning : Background: Branding in the B2B sector can be conducted in a phenomenon called ingredient branding. Ingredient branding is an alliance between two brands where the ingredient brand is applied on a host brand and works as an ingredient on the product. An ingredient brand works as a guarantor for the host brand. LÄS MER

  3. 2. Varumärkning inom B2B : En kvalitativ studie om möjligheter och risker med etisk ingrediensvarumärkning

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Frida Sjökvist; Joakim Kaldemark; Steinstö Jakob; [2014]
    Nyckelord :Ingredient Brand; Ingrediensvarumärkning;

    Sammanfattning : Branding is becoming increasingly important to companies within the B2B-sector and they put a lot of effort and capital to develop and strengthen their brands. One way of working with brands is through ingredient branding. LÄS MER