Sökning: "Jacqueline Rudeke"

Hittade 2 uppsatser innehållade orden Jacqueline Rudeke.

  1. 1. Behind the Green Claims: A Critical Discourse Theory Approach - A study of the critical discourses derived from fashion brands green social media marketing

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Josefine Ericsson; Jacqueline Rudeke; [2020-06-23]
    Nyckelord :Discourse theory; green social media marketing; neoliberal governance; responsibilisation;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  2. 2. Developing sustainable freight transportation -Primary barriers encountered when freight intensive companies implement and develop sustainable oversea freight transportation in Europe

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Eric Lindh; Jacqueline Rudeke; [2018-06-26]
    Nyckelord :Sustainability; sustainable development; freight transportation; internal- and external barriers; overcoming barriers;

    Sammanfattning : Transportation is a key factor in today’s society, since it enables trade and thereby foster oureconomy. However, it also generates negative externalities, which leads to increasing globaltemperature and an indirect GDP related cost. LÄS MER