Avancerad sökning

Hittade 2 uppsatser som matchar ovanstående sökkriterier.

1. 1. Behind the Green Claims: A Critical Discourse Theory Approach - A study of the critical discourses derived from fashion brands green social media marketing

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Josefine Ericsson; Jacqueline Rudeke; [2020-06-23]
   Nyckelord :Discourse theory; green social media marketing; neoliberal governance; responsibilisation;

   Sammanfattning : In today’s society, social media is an inflated part of marketing within the fashion industry and has become a part of green marketing for many brands, enabling consumers to communicate directly with them. Here, discourses within media texts are created as a result of such marketing practices and consumer interactions adherently possibly change the meaning of the green statements and consequently, the social image of such brands. LÄS MER

3. 2. Developing sustainable freight transportation -Primary barriers encountered when freight intensive companies implement and develop sustainable oversea freight transportation in Europe

   Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Eric Lindh; Jacqueline Rudeke; [2018-06-26]
   Nyckelord :Sustainability; sustainable development; freight transportation; internal- and external barriers; overcoming barriers;

   Sammanfattning : Transportation is a key factor in today’s society, since it enables trade and thereby foster our economy. However, it also generates negative externalities, which leads to increasing global temperature and an indirect GDP related cost. LÄS MER