Sökning: "Jana Tigges"

Hittade 2 uppsatser innehållade orden Jana Tigges.

1. 1. Branding Public Transportation in Sweden

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Djenane Liasse; Jana Tigges; [2019]
   Nyckelord :Branding public transportation; Attitude towards Advertisement; Attitude towards Brand; Self-brand connection; Brand fit; Green Branding; Love Branding; Technology Branding; Business and Economics;

   Sammanfattning : Purpose: The purpose of this thesis it to investigate if and how branding in public transportation can influence sustainable consumer behaviour. It is of interest to analyse the influence of different branding concepts (green, love and technology) on attitude towards public transportation, the intention to use and recommend it. LÄS MER

3. 2. The New Kids on the Block - Exploring the brand identity of disruptive innovators

   L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Jana Tigges; Bettina van der Stelt; Jessica Volk; [2018]
   Nyckelord :disruptive innovation; corporate brand identity; technological shifts; Business and Economics;

   Sammanfattning : Abstract Aim: The aim of this paper is to examine the corporate brand identity of disruptive innovators that have changed entire industries. Moreover, this paper strives to answer the question, whether a universal pattern of corporate brand identities for these “New kids on the block” can be identified and if so, what it looks like. LÄS MER