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1. 1. Behavior of Swedes towards Milk Substitute Products

   Kandidat-uppsats, Högskolan Väst/Avd för företagsekonomi

   Författare :Janine Hammes; [2015]
   Nyckelord :Consumer behavior; consumer psychology; consumers’ attitudes; food choice motives; milk substitute products; functional foods;

   Sammanfattning : These days, milk substitute products are getting more popular and exist together with milk on the market. These substitute products are appreciated by consumers due to animal welfare, environmental or health related reasons. LÄS MER