Sökning: "Jeanna moell"

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  1. 1. STORYTELLING & UPPLEVELSE : En analys av Liptons och Kusmi Teas kommunikation

    Kandidat-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Författare :Jeanna Moëll; [2023]
    Nyckelord :Brand Storytelling; Communication; Experience; Marketing; Semiotics; Storytelling; Tea Branding; Visual Communication;

    Sammanfattning : This paper examines how Lipton and Kusmi Tea use storytelling and the customers' experience of tea in their digital communication. The usage of storytelling was found by examining their Instagram accounts, one packaging design and their about us texts. LÄS MER